Red noses aren’t just for clowns and birthday parties. While they still symbolize fun and entertainment, they are taking on bigger meaning worldwide this May with the Red Nose campaign lead by an organization known as Comic Relief.
Red Nose Day is a key component to a revolutionary campaign that was started by Comic Relief UK. Before the launch of Comic Relief UK in late 1985, there had not been a social movement that involved such high-profile celebrities and humor to bring awareness to the poverty that communities were experiencing.
Now fast forward to 2015. Red Nose Day and the campaign surrounding the event is taking the United States by storm. Companies such as Walgreen and M&Ms are partnering up to make big contributions to young people who are living in poverty.